Format: Lifestyle stock footage + text overlay Pain point: Post-scroll guilt Duration: 30 seconds · 7 shots Platforms: TikTok · Instagram Reels · YouTube Shorts

Emotional arc

Hook → Recognition → Shame peak → Reframe → Relief → Brand

Shot list

Shot 1 — 0:00–0:03

Field Details
Footage Pure black screen. No footage. Cold open.
Text overlay you didn't plan this. — white, bold, lowercase, centered. Slams in at 0:01.
Audio Dead silence for 0.5 sec, then a single low piano note fades in underneath.
Stock search —

Shot 2 — 0:03–0:07

Field Details
Footage Extreme close-up — phone screen reflected in someone's eyes. Dark room. Blue-white glow. Slow push-in.
Text overlay you opened it for a second. — appears word by word, small, bottom third.
Audio Piano continues. Ambient hum underneath — faint scroll sound, barely audible.
Stock search Pexels: phone screen reflection eyes dark room · blue light face night close up · Mixkit: smartphone glow face dark

Shot 3 — 0:07–0:11

Field Details
Footage Screen recording: iOS screen time dashboard. Big red number. Slow zoom into total. Desaturated except the red bar. Record your own screen — more authentic than stock.
Text overlay 4 hours later. — slams in hard. Larger than previous text. Instant cut-in, no animation.
Audio Single beat hit on cut. Music drops to almost nothing. Unsettling silence underneath.
Stock search Record your own screen time screen. 2 minutes to capture.

Shot 4 — 0:11–0:17

Field Details
Footage Wide shot — person sitting upright in bed, phone on lap, not looking at it. Staring at wall. Morning light starting to creep in. Still frame, no movement.
Text overlay the guilt hits before you even put it down. — appears slowly, one phrase at a time. Italic weight. Smaller than shot 3.
Audio Piano returns. Slower tempo. Melancholic. No percussion. Room for the feeling to breathe.
Stock search Pexels: person sitting bed staring morning · woman bedroom lost in thought window light · Mixkit: person bedroom alone morning light

Shot 5 — 0:17–0:22